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What is Digital Signage and how can it help your business?

What is digital signage?

Good question. This term can be thrown about without real understanding as to what a digital solution really does consist of. Nowadays, you can’t go anywhere without seeing some sort of signage technology. This is because it was and still is one of the most effective ways of displaying products to your potential customers.

 

What can it be used for?

The Signage Technology can come in all different shapes and sizes, this depends on your business’s requirements. Moreover, the digital signs use technologies such as projection, LCD and LED to display a whole array of your content. For example, the signs can display information, video and high-quality-digital-images. Digital signs are used in numerous sectors throughout the world such as stadiums, museums, transportation and many more.

 

Digital Signage Technology

Many companies claim to offer the best digital solutionsHowever, before opting for a company you should know if the signage solution you are choosing comes with top-of-the-range software. By reviewing the companies previous work, you will know whether the company provides quality software with their signage. What is the software I will be using? The digital software should offer you a content management system (CMS). A CMS allows you to upload your media content to the signage. Also, the digital software can allow you to modify the templates that are used to displaying your content through the signage system. Using poor software can and will have a decremental effect on your marketing strategy. The signage may be the first time a potential customer visualises your brand. You don’t want it to be a poor experience for them.

 

 

Benefits of Digital Signage

  • Displays can be changed at a moment’s notice
  • Displays can be changed automatically
  • Greater recall and retention rates
  • Cost effective
  • Builds brands
  • Advertising potential

 

 

 

 

Are you looking for a top digital signage company in the UK?

AVM take great pride in being a professional and well-established digital solutions company in the UK. We have a team of experts dedicated to providing amazing services in IPTV, audio, visual solutions and other digital service sectors. This makes us one of the most exciting AV companies to work with right now. Our solutions can be hugely successful in targeting your clients and customers at the right time with the necessary visual content. At AVM Solutions UK we can provide our clients with high-grade commercial signage complete with powerful easy-to-use content management suited for displays across various corporate business locations. Our team are able to design bespoke digital screens in both wireless and wired formats. The screens are adapted to fit into your spaces and tailored to your specific requirements.