Here at AVM, we are proud to have provided Gymshark with the latest AV technology in the past and were delighted when we were asked to help them with their new multifunctional building at Blythe Valley Business Park. When we first began this job, it was called Project X, but after the official announcement of its creation, it was renamed Gymshark Lifting Club. Pretty cool, right? There’s more!
We believe all challenges can be met with an effective solution. Naturally, we love a good challenge and our team was ready to take this one on. During the initial meetings with our friends over at Gymshark, we discovered that the main requirements of their brand new Lifting Club were to create a new office space, production areas, a brand new auditorium, multiple photography studios and a state of the art gym. The idea: utilising and embracing new technology to revolutionize Gymshark’s new home.
Once we accepted the challenge presented, we then moved onto one of our favourite parts of any partner project – the audiovisual installation. We were able to transform Gymshark’s vision into reality with a high impact audio system experience throughout the gym. In response, we suggested high-quality loudspeakers (14x Bose DS100SE’s) which are complimented with powerful subwoofers (3x Bose MB210) to deliver the ‘wow factor.’ In addition, we wanted to continue the quality of this audio experience, so we repeated it through the 2x private studios where spin classes and MMA training sessions are carried out.
These rooms were driven with Bose ESP’s using Dante, which allowed the guys at Gymshark to input external devices within each area to play their content/playlists easily. This also helped the gym users increase their motivation whilst listening to the latest workout tunes through their new unrivalled speaker system. To add ‘a little something,’ we also installed high-quality Bose match amplifiers to achieve the crystal clear levelled audio throughout these areas. To help with the installation and the team at Gymshark we had our partners at Bose send one of their technical engineers to come out and meet us on-site to help with the final rooms. By doing this it added an extra stamp of approval on this amazing audio experience.
Next up, we wanted to add our bespoke touch to the auditorium. Within the auditorium, we installed a 98” LG large format display, which is driven by a Crestron DMPS presentation switcher. We also ensured that the Bose Audio System was included in the auditorium using 2x 502 pan array speakers for front of the house along with 6x DS40F loudspeakers. We also added in multiple AV inputs and 8x wireless headset microphones, all of which can be controlled via the iPad through the custom-designed user interface making it super easy to use for the team.
We wanted to go the extra mile and included a live streaming/lecture capture solution within this room which consisted of two PTZ 12x zoom cameras (1x front-facing and 1x rear-facing). This system has also been integrated into Zoom, which allows the guys to provide remote access to people all over the world so everyone can join in regardless of where they are.
We knew how important a modern photo studio is for Gymshark and their branding, which is why we chose LG displays as an effective solution to this. We mounted the LG displays on a custom developed cantilever swivel mount which allowed the photographers to move the screens easily and rotate between portrait and landscape, to get the perfect shot.
From the beginning of this project up until today, we have worked closely with the team at Gymshark. From the planning, installation and training as well as the support process (including support throughout live events). We are proud to have delivered a project that our partners over at Gymshark loved, and we look forward to what’s next with them in the future – watch this space!