With Digital Hive Audio Networking, we can provide businesses with a solid music and audio profile to incorporate within your company, providing the right sort of music to suit your needs all without the need to worry about handling, operating, updating and maintaining it yourselves. Allow the experts in the field to automate all in-store music requirements as and when needed.

What is Digital Hive all about?

As the name suggests, in the digital age we specialise in operating and networking the sound profile of a business. This essentially means we can take care of the audio branding or audio image a company may wish to project to the general public around them. This is more than just allowing Digital Hive to take care of music playlists and updates, but also allows us to help shape the kind of feel and sound that would best influence the business as a whole in order to project the sort of music that may be of surprisingly increased benefit.

Our in-store music network can thought of as a digital jukebox which can be programmed and customised to play exactly what a business may require as and when needed, and all round support and maintenence at hand at all times. The digital jukebox you play though can paint a picture of your business and can highly influence your customers. Attract the right people and keep them satisfied at all times.

Digital Hive Network Music System for  potential clients who have the following objectives in mind

•             in-store sound and music for retail store

•             Background music for bars and pubs

•             Music Profiling for your business

•             Music for hotels

•             Music in restaurants

•             Music in Casinos

•             Networking Music Solutions

•             Royalty Free Music Network

•             Piped Music in shopping centres

•             Digital Screen Media and Sound

•             In-Store Radio

•             Captive Audience Networks

In-Store sound and music importance and influence

Many may not realise this, but just as in the visual side of media, we are influenced subconsciously by logos and advertisements, mood lighting, colour etc, this can also be equally applied to sound and music. For a start you (generally) wouldn’t’t blindly play a death metal song to a reception area within a nursery, or  slow classical music in the reception and waiting area of a cinema. The simple reason is that these companies are tailoring the music to right audience. Younger age groups of teenagers may be more likely to listen to modern chart and dance music than old age pensioners. It isn’t’t just about the right client group though, as in store music and sound also has an impact on how someone carry out their shopping routine. The speed of the music itself can have direct changes on the speed of which one might sit around eating a meal in a local takeaway. Sometimes by hurrying someone can make room for more customers who might pass by in a busy environment, and some music types have this down effectively.

The opposite can also be of importance to keep people in tune with a song they know or slow the person down to give time to take a product in and consider a purchase. Placement of sound can also be of importance too as in where the sound is being projected from.

With Digital Hive, the importance of a sound profile is acknowledge and can be covered in more detail with the flexibility to tailor our service to suit your needs exactly.

The Digital Hive Sound Network can provide a series of channels of music which cover an entire range of genres and can also be timed to play at specific intervals and time frames. In the evening, the environment may need to change and build up more of an energetic mood. This is simply no problem when you are with Digital Hive, as this would typically be programmed to change the playlist from a set time and then revert back to the original piped music the morning afterwards.

You have the option of trying out different moods with different styles of music to see how your clients or customers may react too. Everything can made to suit your business and it’s audio profile.

In Store Radio

In Store music is sometimes more than just a playlist, but also a radio station. Not always a live station but the difference from a playlist is that specific dropped in sound advertisement sweeps are used at specific points in time. This is a great way of generating awareness of a brand or even giving yourself the opportunity to advertise 3rd party products and companies. This all depends on the business itself, but having the ability to drop in names of businesses, products, advice clips, all important OFFERS OF THE WEEK, personal advertisements etc can make a considerable difference in the way sales work.

Satisfaction for the customer

Ultimately the music you play can say a lot about your business and can be hugely influential to the type of customers who are going to come back and re-use your service(s) again. You want the customer or client to feel good and positive about their experience when they come to you. Make sure that when you provide music, it isn’t’t just thrown together quickly, especially if you are going to the trouble of paying for a license as all businesses must comply with. Make sure you have the most effective method of in store music delivery.

If you are about to upgrade your music system or need to be thinking about providing music to the customers in your business, whether it be a restaurant, sports facility, bar, cafe, outdoor facility, you are welcome to give us a ring to see if we could offer something to suit your requirements.

01204 397343 for more information of our Digital Hive Services